Background
I got to spend a few years as part of the team that made a global clinical brand look, sound, and feel like a lifestyle brand.
We created a library of almost 1,000 images to be used in markets across the globe for our #GoSee campaign.
We were tasked with launching a first-of-its-kind contact lens that gets darker in the light.
(Yes, like the weird sunglasses.)
My role
Senior Copywriter
Production Oversight
Vendor Coordination
Collaborators
GCD - George Decker
Art Director - Hyobee Kim
Designer - Alex Miller
UX Design - Priscilla Osredkar