I’m equal parts head & heart
A stand-up comedian once asked me to stop laughing so much during their show…
What can I say? I feel things fiercely. I empathize with audiences, turn words into emotions, and manage teams with compassion. This big heart energy is what's led me to be all-in on everything from a silly Super Bowl campaign for Busch Beer to an impactful incubator for the Bill & Melinda Gates Foundation. This heart, it bleeds!
And this head? It thinks. For ten years I've strategized, analyzed, and systematized so that my creative freak flag can fly in interesting and effective ways. I love helping brands like National Geographic and CARE articulate why they exist, who they want to be, and what that voice sounds like.
Call me, beep me, if you want to reach me!
Hello!
Skills
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I lead projects from concept to production, defining work plans, budgets, and a creative vision.
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Marketing comms are my calling - scripts, social posts, emails, websites - you name it, I can write it.
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I create verbal identities for brands including tone of voice, name, mission, vision, manifestos, key messages and more. I oversee the development of visual ID too.
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I help brands understand how they are perceived, define where they want to go, and what actions they need to take to achieve those goals.
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I lead creative departments, manage direct reports, provide feedback and education, and improve internal processes.
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I love hosting brainstorms and workshops and have a collection of exercises ready to go.